Knowing Your Customer

How do you generate sales through your company website when past campaigns and marketing efforts have fallen flat? That’s the question the content marketing team at one of the top financial services company wanted to impact.

Our custom solution deployed our Analytics, Artificial Intelligence and Machine Learning technology to correlate vast amounts of data and look for new trends. We wanted to see how conversions to sales related to campaigns as well as analyze how our client matched up against their competitors. Finally, we put all this information into a custom Dashboard that shows historical and current activity as well as predicting future sales.

We found that at a time when website visits went up, overall sales went down. We could also see which campaigns were effective – or ineffective – in driving sales.

Finally, we were able to show that the company’s current marketing strategy was not communicating to their target prospect demographic. They were not reaching the people who would most likely sign up for their services.

With this information, the company quickly adjusted their message to drive sales. They re-tooled their campaigns and marketing approach to speak to the target audience accessing various parts of their website. As a result of these improvements, they are now seeing a 30% increase in application conversions and a 20% increase in sales.

At accentedge we love this kind of challenge. The companies we work with often have lots of data but are not always aware of how or where their marketing efforts are actually generating sales. Our tools give companies the agility to make focused marketing decisions that will reach their customer – and impact the bottom line.